An essential function of any public office is effective constituent communication, which is only achieved with accurate voter data. Any communication, from sending newsletters and email campaigns to conducting surveys, relies on valid contact and demographic information.
L2 has been a data industry leader for more than 50 years. Leidos’ partnership with L2 can help your office get the most out of the vetted voter files it provides. It has in-depth profiles from tens of millions of voters across all 50 states and DC and gives offices insights from nearly one-thousand different data points on both the individuals and groups that make up your constituency.
An influx of data of that magnitude can be overwhelming. Fortunately, L2’s data is seamlessly integrated into the Leidos IQ CRM, creating intuitive and interactive DataMapping charts, graphs and other insights so you can utilize the data for your office’s specific needs. Your subscription gives you access to web-based data visualization interface that accurately and interactively displays detailed community demographics for easy interpretation.
Did you know?
L2 is the only data provider with “moving sets” for both in-state and out-of-state moves,
capturing crucial changes as people leave or arrive in your community.
You can get the most out of constituent data with L2 and IQ with:
- Extensive data sets: L2 has more than 213 million voter data records with more than 400 demographic fields and more than 91 predictive data fields. It also includes phone, email, address, and canvassing lists, as well as digital marketing that can all be integrated into IQ. And all data points are fully vetted.
- Unique and detailed data sets: With L2, you won’t just get constituent names and contact information. You’ll also get unique, detailed data to help you better understand your district including occupation, ethnicity, marital status, education, military service, and demographic moving data (which parties, ethnicities, ages, etc. are moving into and out of your community). Many profiles also include even more nuanced information like if someone is religious, a parent, or even a pet owner. Comprehensive information like that can help you target your messaging to your constituency and better understand the makeup of your community.
- Regular updating and cleaning of the database: Every quarter and every time you create a new DataMapping universe, IQ automatically adds new contacts, compares your existing contacts, and then updates contact information and removes duplicates. Clean and accurate data is one of the best ways to maintain your office’s reliability and reputation in the eyes of voters.
- Tracking voter engagement: Data detailing voter registration status, voting history and frequency, and even how often and to what topics a constituent is engaging with your office’s outreach can help you understand the issues that matter most to them and strategize how to increase their involvement with your office’s priorities.
Did you know?
Prestigious news organizations including The Associated Press,
The New York Times, The Economist, and CBS News all use L2 data.
Pro tip: L2 offers several options for obtaining constituent data including an annual subscription and one-time update so you can customize your selection based on your office’s individual needs and budget. Reach out to the IQ team to find out which option is best suited for your team.
