We like to think of digital advertising as “direct mail for digital.” Just like a targeted printed mailing, digital ads target specific households but provide you with clear and measurable results.
We employ hyper-accurate targeting methods to help offices promote upcoming events, announce legislative priorities, advertise constituent services, and communicate with less-engaged constituents via programmatic digital display and video ads. We offer three digital advertising products to help you reach your constituents with the right message.
When to Use Digital Ads
The potential use cases for digital ads are alomost limitless. Here are a few ideas.
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In district event promotion/awareness
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Targeted outreach to constituents based on geographic location, demographics, prior engagement
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Becoming digitally responsive to constituents searching the internet for key topics that member office supports
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Create overall awareness of Member’s priorities
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Highlight legislative priorities (bill sponsorship and co-sponsorships)
HowLeidos AdsAre Different
The ecosystem of vendors offering advertising solutions in the government space can be overwhelming. Here’s how we’re different.
No Cookies
Digital advertisers have historically relied on a cookies-based approach (you may have noticed in the last few years all the prompts to accept or decline cookies when visiting popular websites). This has been a HUGE cause of wasted dollars as advertisers admit that over half of the total spend of the ad campaign goes to bot traffic. We don’t use cookies.
Device Targeting
Our targeting methodology starts with a list of constituents with names & addresses that feeds GPS tracking, ultimately allowing you to identify and target specific device IDs. This gives you the confidence to know that you’re reaching the intended individuals in your district, not bots.
Geo-Fencing
Using our sophisticated geo-fencing technology, we can draw polygons (not radii or zip code radius) around target buildings or neighborhoods and serve ads directly to devices located within that area.
Search + Contextual Tracking
Make yourself more “digitally available” by targeting a list of your constituents and key search terms (i.e. Who is my representative? How do I get help with Social Security?) and immediately be able to serve a digital ad to constituents who search those terms.
Examples of possible search terms:
- Who represents me in Congress?
- Help with social security benefits
- Immigration and Naturalization
- Visas and Passports
- Veterans Benefits
- My Member of Congress